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It is not possible to know what level is the right level to enter the stock market and various analysts, gurus, journalists and economists have been weighing in this week as the market closed at a one month high, with some folks even becoming downright optimistic.

I might add that the true level we have reached is one of amusement to me because we all are trying to call the market bottom. I myself have entered the fray trashing Nostradamus along the way. This is as much hope, as fact, and folks are looking for clues everywhere.

Some are looking at historical precedent for clues. Technical analysts are combing their charts for patterns of market behavior. The uptrend has to be sponsored to some degree by short covering and momentum traders too.

Positive news was reported by Wells Fargo (NYSE: WFC) which said on Thursday, April 9 that it expects to post a record first-quarter profit of $3 billion, up about 50 percent from a year earlier, due to better-than-expected performance from Wachovia (acquired in December) and a strong performance in mortgage lending. This was all it took to send the market higher even before anyone has actually sifted through the quarterly report for themselves — not due out until April 22.

I am not surprised that the market is up and I have been putting cash to work for the past six months; but not all at once; not without recognizing that I might be early; and not without a plan. This has included buying WFC most recently at $12.00 and selling naked puts at strike prices of $7.50, $9.00 and $12.00. My most recent post on the subject from last month was Chasing Value: The safest bank in the U.S. — Wells Fargo.

If you have missed the recent market pop do not fret and do not chase it because it could change direction as many have called this a bear market rally.

What might be most prudent at this point, if you believe that the volatility will continue and the stock market will not see true lasting improvement for a while, is to segment the money you want to put back to work into four or five tranches and invest on a regular basis dollar cost averaging back in over time.

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm. He writes the columns Chasing Value and Serious Money. Disclosure: I own shares of WFC and I have open options.

Sunday Funnies: The bottom guessing game originally appeared on BloggingStocks on Sun, 12 Apr 2009 18:40:00 EST. Please see our terms for use of feeds.

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Bain & Co., a leading consulting firm, estimates that luxury goods sales will fall 20% in the first half of 2009 before stabilizing in the second half. In all, Bain expects luxury goods sales will fall 10% for the year. In October, Bain was forecasting a drop of just 7%, but conditions have deteriorated quite a bit since then.

The Wall Street Journal reports (subscription required) that “The U.S., which accounts for roughly a third of luxury-goods sales, is one of the worst-hit markets. Bain expects U.S. sales of high-end clothing, accessories, tableware, cosmetics and jewelry will drop by 15% this year. That compares to expected sales declines of about 10% in both Europe and Japan.”

Continue reading Luxury sales to fall 20% in first half of 2009

Luxury sales to fall 20% in first half of 2009 originally appeared on BloggingStocks on Sun, 12 Apr 2009 13:40:00 EST. Please see our terms for use of feeds.

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Alcoa Inc. (NYSE: AA) started off the new earnings season with disappointing results that helped to stifle the recent rally. Was that enough of a sign of what’s to come? No, probably not. But the earnings reports start to fly in earnest this week, which should provide a more detailed picture of the state of things.

Analysts surveyed by Thomson Reuters anticipate that some of the biggest names will prove to be holding their own. Google Inc. (NASDAQ: GOOG) is expected to post a profit of $4.91 per share, marginally higher than a year ago, and Johnson & Johnson’s (NYSE: JNJ) expected $1.22 per share profit is slightly lower year over year. Even Mattel Inc.’s (NYSE: MAT) estimated loss of $0.13 per share is the same as in the year-ago period.

Continue reading The week in preview: The new earnings season ramps up

The week in preview: The new earnings season ramps up originally appeared on BloggingStocks on Sun, 12 Apr 2009 12:30:00 EST. Please see our terms for use of feeds.

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It’s universally believed that eBay (NASDAQ: EBAY) overpaid badly for its $3.1 billion acquisition of Skype, a revolutionary online phone company that, regardless of how cool it happens to be, doesn’t generate a lot of income or fit with eBay’s core business in any meaningful way.

When Meg Whitman retired as CEO, John Donahoe replaced her and has said repeatedly that he is open to selling Skype.

Continue reading Skype founders look to make a deal with eBay

Skype founders look to make a deal with eBay originally appeared on BloggingStocks on Sun, 12 Apr 2009 11:40:00 EST. Please see our terms for use of feeds.

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I was looking at The Hollywood Reporter the other day and came across an item about Hasbro (NYSE: HAS) and an innocent little DVD deal it made that involved some animated product, including old episodes of the cartoon version of Transformers. That reminded me that the Transformers sequel, Transformers: Revenge of the Fallen, is due out at the end of June. That further reminded me that it might be time to take a look at the stock of Mattel’s (NYSE: MAT) archrival.

Hasbro had a rough time last Christmas. When I covered the toy maker’s earnings in February, I noted that they experienced a significant drop and that they missed analyst expectations. But I also noted something else: the company’s shares rallied on the bad earnings release. That gave me pause. Could this be an interesting indication about Hasbro’s future? Was the stock a buy?

Continue reading Should you be looking at Hasbro?

Should you be looking at Hasbro? originally appeared on BloggingStocks on Sat, 11 Apr 2009 16:10:00 EST. Please see our terms for use of feeds.

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Last week someone asked me to go on TV to talk about the future of newspapers based on my comment on how to save the Boston Globe. It’s clear to me that there are many people who like to read a newspaper with their morning coffee. 50 years ago, there were plenty of people who used to read that newspaper with a coffee and a cigarette. Today, fewer people take all three at breakfast time. (In 1944, 41% of Americans polled were smokers, 21% were in 2007). Will dead-tree-news (DTN) go the way of the cigarette? In some ways, yes.

Cigarettes and DTN are different. When cigarettes are used as directed they kill their users. When DTN is printed and distributed, it kills its owners — or to be more precise, it loses money which is increasingly forcing its owners to choose between closing DTN down or absorbing its losses. Another difference is that the generation that’s addicted to DTN will not keep reading forever; whereas cigarette makers are skilled at recruiting new addicts to replace the ones it kills.

But cigarettes and DTN also will likely have something in common. As the number of smokers has steadily declined in the U.S., the cigarette makers have skillfully raised prices to cover the higher unit costs and profit expectations. In 1960, a pack of cigarettes went for $0.35, today the price is up as high as $9. As I posted, DTN is clearly a money loser so its owners are going to have to raise its price if they hope to at least cover the costs of printing and distributing it to people.

Continue reading Why newspapers are like cigarettes

Why newspapers are like cigarettes originally appeared on BloggingStocks on Sat, 11 Apr 2009 15:07:00 EST. Please see our terms for use of feeds.

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Fannie and Freddie have already gotten their bailouts, and now the third leg of the federal government’s affordable home ownership fetish might need more money too: the Federal Housing Administration.

The FHA insures loans for first-time homebuyers, and its obligations could be staggering. The FHA insures loans with down payments as low 3.5%, but given the number of buyers who have wrapped closing costs into their mortgages in recent years, the true loan-to-value ratios may have been even higher.

Some 10.2% of people who took out FHA loans in first quarter of 2008 missed two consecutive monthly payments within the first ten months. And 12.3% of the loans made in 2007 were seriously delinquent.

Continue reading Is FHA next in line for a bailout?

Is FHA next in line for a bailout? originally appeared on BloggingStocks on Sat, 11 Apr 2009 14:40:00 EST. Please see our terms for use of feeds.

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Yahoo! Inc. (NASDAQ: YHOO) won’t be the default search toolbar on the Internet Explorer browser included on new Hewlett-Packard (NYSE: HPQ) and Acer computers soon, according to the company. With toolbars being a main way PC users use internet search, this could cost Yahoo! dearly.

Continue reading Yahoo! search market share falls due to browser toolbar partnerships

Yahoo! search market share falls due to browser toolbar partnerships originally appeared on BloggingStocks on Sat, 11 Apr 2009 13:40:00 EST. Please see our terms for use of feeds.

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Retail is abysmal right now, and apparel is getting totally hammered.

But one segment of that market is holding up pretty well: clothing for teens. The USA Today reports that Buckle (NASDAQ: BKE), Hot Topic (NASDAQ: HOTT), and Aéropostale (NYSE: ARO) were the only specialty stores this week to report positive same-store sales in March.

Mary Brett Whitfield, senior vice president at the management consulting and research firm Retail Forward, told the newspaper that “Teens are still growing and might actually need new clothes.”

Continue reading Teen retailers buck the trend with strong sales

Teen retailers buck the trend with strong sales originally appeared on BloggingStocks on Sat, 11 Apr 2009 12:40:00 EST. Please see our terms for use of feeds.

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